Cliff Park AttendanceYour Weekly Attendance Newsletter

Every day counts. Your weekly attendance update from Cliff Park Ormiston Academy

  • Staying Connected
  • Celebrating Success
  • Looking Ahead

A message from the Principal

Open Week: what visitors see

Every morning this week, families have been walking our corridors at 9.15am while lessons are happening. Here is what they see, and the one thing I wish they could not.

Open Week is running this week. Each morning a group of prospective parents, and a few of our own, meet at reception at 9.15am and walk through the academy while it is working: a Year 7 Maths lesson in the Do Now, a Year 10 Science practical, Year 11 heads down in English. No set pieces, no polish. We tell visitors to ask the students anything, and they do.

What they see is calm classrooms, students who are polite to strangers, and teaching that looks the same in every room because it is meant to. Several have said the same thing on the way out: it is quieter than they expected, and the students look like they want to be there.

The one thing I wish they could not see is the empty chairs. On an ordinary morning this term there are about 70 of them, and about 31 belong to students whose families have not rung or messaged to say why. Visitors do not count them. I do.

The figures this week are honest and not where we want them. The school year so far stands at 90.9%. Last week, Wednesday to Tuesday, was 89.6%, our lowest week yet, and Year 9 and Year 11 were both under 88%. Illness is starting to bite, and I understand that. But absence with no reason given was 4.75% last week, and that is the part that is in our hands together.

There are 12 school days left before half term on Friday 23rd October. We know that where a year group stands at half term is almost exactly where it finishes in July. So my ask is the same as last week, with a shorter deadline: be in for all 12. If your child is unwell, ring us before 8.30am. If the morning is hard for another reason, ring us anyway. A phone call turns an empty chair into a conversation.

Thank you for your support.

Harry FrenchPrincipal, Cliff Park Ormiston Academy

Celebrating success

311 students. Every session. Not one missed.

Five weeks in, 311 of our 773 students have been in school for every single session since the first day of term. Every one of them has been in the £20 draw every week and has a Resilience Token from their tutor for each full week. If your child is one of them, please tell them we noticed. Here is how it looks by year group.

0students with 100% attendance so far this termThat is 40% of the whole academy
Year 7 ★ 0
Year 8 0
Year 9 0
Year 10 0
Year 11 0

Number of students in each year group who have attended every session from 1st September to 6th October, from Arbor. Last week it was 369 and the week before 428; the colds season has taken 58 students off the list in a week. It is never too late to start a new run: every student who is in every session this week is back in Friday's draw.

Attendance so far this year

Our whole-school target is 92%. For your own child, the aim is 95% or better. These are the figures for the year so far, up to Tuesday 6th October, and for the last week, Wednesday to Tuesday.

The whole school so far this year

90.9%In schoolTarget 92%
5.1%Absent, reason knownIllness, appointments, agreed plans
4.0%Absent, not authorisedNo reason given, or holidays in term time

Down 0.2% on last week. The week just gone was 89.6%, our lowest full week so far, with 4.75% unauthorised. England's secondary schools opened the year at 94.6% with 2.4% unauthorised. The gap between us and the country is still almost entirely the orange box.

80%85%90%95%100%
Year 7 92.4% ✓ on target
Year 8 92.9% ✓ on target
Year 9 88.9% ▲ 3.1 below
Year 10 91.2% ▲ 0.8 below
Year 11 89.4% ▲ 2.6 below
Target 92%

Bars start at 80% so the differences are easier to see. Year 8 and Year 7 are over target. Year 10 are just under at 91.2%. Year 9 at 88.9% and Year 11 at 89.4% are our concern. Last week, Wednesday 30th September to Tuesday 6th October, the whole school was 89.6%: Year 7 93.8%, Year 10 89.6%, Year 8 89.6%, Year 9 87.8%, Year 11 87.6%.

The Friday effect

Fridays: five weeks, and a new pattern

Five Fridays in, the pattern has changed shape. Last Friday, 2nd October, was 89.3% against 91.3% on the Thursday, a two-point drop and the biggest Thursday-to-Friday fall of the term. But the figure that matters most is a different one. Absence with no reason given hit 5.1% on Friday, the highest of any day this term, and the five Fridays now average 4.5% unexplained against 4.0% for the term as a whole.

In plain terms: on a Friday, about four more students than usual are off with no call and no message, and last Friday it was nearer ten. Those are not the children who are ill. Those are the children for whom Friday has quietly become optional, and that is the habit we need to break before half term.

Week 1 (3rd to 4th Sept)Week 2 (7th to 11th)Week 3 (14th to 18th)Week 4 (21st to 25th)Week 5 (28th Sept to 2nd Oct)
95%85%Target 92%
93.790.987.590.8
Mon
93.991.889.290.5
Tue
93.492.289.888.3
Wed
91.193.091.390.391.3
Thu
90.292.090.289.889.3
Fri
5.1%No reason given last FridayHighest of any day this term
4.5%No reason given on FridaysTerm average 4.0%
2.0%Thursday to Friday drop91.3% to 89.3%

Whole-school attendance by day, from Arbor, 3rd September to 2nd October. Bars start at 85% so the differences are easier to see. Wednesday 30th September, at 88.3%, was the lowest single day of the term so far. This week so far: Monday 89.5%, Tuesday 89.8%.

Three things to know

Three things to know this week

  1. 1

    12 school days to half term

    Friday 23rd October is the last day. Where a year group stands at half term is, every year, where it finishes in July. A student at 90% today who is in every one of the next 12 days will be at about 92.5% by half term: from below target to above it in two and a half weeks. A student who misses two of the 12 goes backwards.

  2. 2

    Year 9 and Year 11, this is your week

    Year 9 were 87.8% last week and Year 11 87.6%, both the lowest they have been. Year 11 have mock exams in the first three weeks after half term, and every lesson between now and then is revision whether it is labelled that or not. Year 9 are choosing options this year. If your child is in either year group, please make these 12 days count.

  3. 3

    Flu vaccinations are next week

    The school nursing team is in on Wednesday 14th October for Years 7 to 9 and Tuesday 20th October for Years 10 and 11, with a mop-up on 1st December. It is a nasal spray, takes a minute, and is the single best way to keep your child in school through the winter. If you have not yet returned the consent form, please do so this week.

Sources: Department for Education, Pupil attendance in schools, week commencing 7th September 2026, and our own Arbor figures to 6th October.

Monday morning

Is my child well enough for school?

This is the hardest call a parent makes on a school morning, and the colds season has arrived: illness absence rose again last week. Here is the NHS advice as a simple guide. A child with a minor cough, cold or sore throat and no high temperature is usually well enough to come in.

Flu vaccinations are in school next week: Wednesday 14th October for Years 7 to 9 and Tuesday 20th October for Years 10 and 11. Please return the consent form if you have not already.

Emergency: a severe headache with a stiff neck, a rash that does not fade when you press a glass on it, or light hurting their eyes. Ring 999 or go to A&E now, not a day at home.

Send them inKeep them home
Colds and coughsRunny nose, sneezing, mild cough, sore throat, no temperatureTemperature of 38°C or above: home until it has gone and they are back on their feet
Tummy bugsFeeling a bit off but eating and drinking normallyVomiting or diarrhoea: home until 48 hours after the last time
Headaches, aches, feeling tiredMild headache, tiredness, general achesBad enough that they cannot take part. Stiff neck: see Emergency above. If it is happening every week, tell the form tutor
Infectious illnessOnce NHS guidance says they are no longer infectiousChickenpox until every spot has crusted over (about five days). Scarlet fever until 24 hours after antibiotics started
  • Not sure? Ring us Ring 01493 661504, option 1, before 8.30am and we will help you decide. We would rather have the conversation than have them miss the day. If they come in and get worse, we will ring you.
  • When worry makes them feel ill Anxiety about school causes real stomach aches, headaches and sickness. Your child is not pretending. Staying home makes the fear bigger the next day, so tell us and we will make the morning easier, not harder, even if that means a later start.
  • Long-term conditions If your child has asthma, diabetes, epilepsy, migraines or another ongoing condition, tell us and we will agree a plan with you, so you never have to explain the same absence twice. We can keep their medication in the medical room and give it during the day. If your child is too ill for school for 15 school days or more, in one go or added up, they still have a right to education. We will work with Norfolk County Council to arrange it while they recover, so tell us early.
  • Appointments Book the dentist, optician and routine GP visits outside school hours where you can. If it has to be in school time, send them in before and after.
    Emergency See the line above the table. A stiff neck, a non-fading rash or light hurting their eyes means 999 or A&E now.

Source: NHS, Is my child too ill for school? and the Chief Medical Officer's letter to schools on mild illness and attendance.

Three mornings, three decisions

What would you do?

Three mornings every family recognises, and what the table above says about each.

  1. 1

    Thursday night. "Can I have tomorrow off? Half my form will be"

    No, and it is worth saying why rather than just saying no. Friday is a full day with five lessons, and Friday period 5 is caught up like any other lesson. Half the form will not be off, whatever they have heard. Same bedtime as a Tuesday, bag packed tonight, and something fixed to look forward to after school on Friday that only happens if Friday happens. Marked present, and in the £20 draw.

  2. 2

    Dentist at 11.15am. Easier to take the whole day?

    Please do not. Bring them in for 8.30am, sign them out at reception at 10.45am and bring them back afterwards. That is two sessions present and a medical mark for the one they missed, instead of a whole day of absence. Tell us in advance and bring the appointment card, and it is authorised. Try to book appointments for the end of the day where you can.

  3. 3

    "My throat hurts." No temperature, ate breakfast, on their phone

    Send them in. A sore throat without a fever is a school day, and sitting at home on a phone does not make it better. Water bottle in the bag, a word with the form tutor, and if it gets worse during the day we will ring you. If they develop a temperature of 38°C or above, that is different: home until it has gone, and ring us before 8.30am.

Watch: just over a minute

Well enough for school? The short version

64 sec

The table above as a short video, for the Monday morning when nobody has time to read. Save it to your phone, or share it with whoever does the school run.

Recognising the students who are here: this week's £20 winner

Congratulations to Toby Kimble in Year 9 9CCA, this week's winner of the £20 attendance draw. Toby has been in school for every session this term, one of the 311 students who have not missed a single one.

Every student whose attendance is 100% this week, or has improved on last week, goes into Friday's draw for a £20 voucher. Students with an agreed attendance plan are in the draw when they meet their own plan. Form tutors award a Resilience Token for every full week in school, or every full week of a plan.

If your child is one of the 311, please tell them we noticed. If they are not yet, it is never too late to start a run: every student who is in every session this week is in Friday's draw.

Toby Kimble, Year 9 9CCA, this week's £20 attendance draw winner

What happens when your child is absent

Day one. Please ring us before 8.30am on 01493 661504, option 1, or email cpoaattendance@cliffparkoa.co.uk. If we have not heard from you by 9.30am we will ring you.

When they come back. Their form tutor will say hello, check they are all right, and make sure they have what they missed. Coming back should never feel like a punishment.

If a pattern starts. The form tutor or Head of Year will call you. We want to know what is getting in the way so we can help.

If it keeps happening. We will sit down with you and make a plan, with named support in school and, where it helps, from outside. Fines are a last resort and you will always hear from us first. Illness you have told us about, medical appointments and absence agreed in a plan are never fined. Holidays in term time cannot normally be authorised. The rule is national: after five days of unauthorised absence in ten school weeks, the council can issue a fine of £80 per parent, per child, rising to £160 after 21 days. The full rules are on our website.

When school feels too hard

Some students are not refusing school. They cannot manage it. Anxiety about school is real and common, it is not bad behaviour or bad parenting, and it usually gets better with the right help. The earlier we start, the easier it is.

If your child is tearful in the mornings, or often feels sick on school days, tell us early. The same if they are being picked on, worried about someone at school, or avoiding certain days or lessons. On a bad morning, do not force it on your own. Ring the attendance line, say your child is struggling, and we will agree what today looks like: a later start, a quiet room, or a call from someone they trust. A short day we planned together beats a whole day lost.

We can meet them at the gate, start the day in a quiet room, start with a shorter day for a few weeks (agreed with you and reviewed together), and bring in support from outside school where it helps. Absence we have agreed as part of a plan is never fined.

Contact your child's Head of Year, a Deputy Head of Year, their form tutor or any adult in school they trust, and say the words "school anxiety". That is enough to start.

Support for families

Attendance problems always have a cause. Sometimes it is at school, sometimes at home, sometimes health. We will look at all three with you. These services help with the causes outside school.

Health

Just One Norfolk

NHS health advice for Norfolk families, including sleep, anxiety and school worries.

0300 300 0123

justonenorfolk.nhs.uk

Wellbeing

Kooth

Free, anonymous online support and counselling for young people in Norfolk.

kooth.com

SEND

Norfolk SENDIASS

Free, independent advice for parents of children with special educational needs, including attendance and EHCP (education, health and care) plans.

01603 704070

norfolksendiass.org.uk

Young carers

Caring Together

Support for children who help look after a parent, brother, sister or someone else at home who is ill or disabled. Tell your child's form tutor too; young carers get flexibility here.

caringtogether.org

Parents

YoungMinds Parents Helpline

Advice for parents worried about a child's mental health, including school anxiety.

0808 802 5544

youngminds.org.uk

Money and home

Norfolk Community Directory

Find local help with housing, food, transport and family support.

communitydirectory.norfolk.gov.uk
Who to contact

Attendance contacts

For anything about attendance, start here. Heads of Year cover anything about your child in that year group. Tap a name to email.

Attendance and support

ContactRing them ifDetails
Attendance lineYour child is off today, or you are not sure whether to send them in (before 8.30am)01493 661504 (option 1), cpoaattendance@cliffparkoa.co.uk
Ms L RossAbsence, patterns, fines, attendance plans (Attendance Manager)lross@cliffparkoa.co.uk
Ms A WatersSpecial educational needs, EHCPs, school anxiety (Vice Principal and SENDCO)awaters@cliffparkoa.co.uk
Ms D GilesSchool anxiety, worries at home (wellbeing support)dgiles@cliffparkoa.co.uk
Ms J SlackBehaviour and student carejslack@cliffparkoa.co.uk

Heads of Year

Year groupHead of YearEmail
Year 7Mr D Dudleyddudley@cliffparkoa.co.uk
Year 8Mr E Phillipsephillips@cliffparkoa.co.uk
Year 9Mr R Callabyrcallaby@cliffparkoa.co.uk
Year 10Mr M Warnesmwarnes@cliffparkoa.co.uk
Year 11Mr M Harrismharris@cliffparkoa.co.uk